How to Overcome Resistance and Build Momentum in Your Marketing Strategy
We all know the feeling: staring at the task you’ve been avoiding - writing the blog, building the campaign plan, analyzing the data. Suddenly answering emails or reorganizing your desk feels urgent.
That’s marketing resistance.
While it feels like a wall, resistance is often a compass. It points straight at the work that, if you lean into it, will move your marketing strategy and brand visibility forward the most.
Here’s a simple 4-part process to help you turn resistance into momentum in your business marketing:
Step 1: Spot Where You Resist
Reflect on these four areas in your marketing habits:
Tasks you procrastinate on - the campaign report, the blog draft, the outreach that keeps slipping down your list.
Goals you avoid - the ones you say you want (like consistent brand building or long-term growth) but never carve out time for.
Uncomfortable situations you sidestep - sales conversations, asking for testimonials, or setting boundaries with clients.
Habits that don’t serve your growth - “spray and pray” social posting, chasing every new tool, or delaying a marketing strategy.
Step 2: Explore the “Why”
For each, ask: Why am I resisting this?
Fear of not doing it “perfectly”?
Lack of clarity about the next step?
A story you tell yourself that you’re not good at it?
This is where you start spotting the subconscious patterns that quietly hold your brand and marketing momentum back.
Step 3: Map Your Steps
Create a second column next to your “why” and list small, actionable steps to move forward.
Instead of “launch the full campaign,” write “map 3 key messages for brand consistency.”
Instead of “revamp the whole website,” write “refresh one services page for SEO.”
Big goals shrink into achievable actions when you break them down into marketing milestones.
Step 4: Make a Small Daily Promise
Pick one tiny action and treat it as a promise to yourself - and your brand.
Why it matters:
Every follow-through literally rewires your brain (hello, neuroplasticity).
Your nervous system calms when steps feel safe and doable.
Keeping promises to yourself builds self-trust — and that trust creates marketing momentum.
🧠 Science Spotlight: Why Small Promises Work
Your brain builds confidence through consistency, not intensity.
Small wins train your nervous system that this is safe, not overwhelming.
Each micro-commitment compounds - creating real progress without the burnout.
The Shift: From Stuck to Momentum
Instead of letting resistance keep you stuck, use it as a signal of where to focus next.
Each small daily promise becomes proof - to yourself and your business - that you’re moving forward.
✨ Imagine the marketing momentum you’d build if you applied this for a week. Or a month.
You got this and if you need help, reach out to me.